President and CEO
Myrtle Potter Media, Inc.
Myrtle Potter is one of America’s foremost and accomplished healthcare leaders and innovators. She has dedicated three decades to serving the needs of millions of patients through her leadership of some of America’s most successful global healthcare companies. Her vast experience with large consumer, pharmaceutical and biotechnology companies has earned her a reputation as the Trusted Voice in Healthcare™.
The dynamic intersection of Potter’s vast knowledge of the healthcare industry and her own near-death health scare culminated in the creation of Myrtle Potter Media, Inc., a company that provides guidance, tools and resources that help millions of Americans navigate the U.S. healthcare system. Potter’s voice is heard throughout America as a featured healthcare and business commentator and guest host on a number of CNBC programs including Squawk Box, The Call, Power Lunch and Closing Bell and also as a sought after speaker represented by the acclaimed Washington Speakers Bureau. Potter is also featured on the Accent Health Television Network.
Myrtle is a woman of humble beginnings who grew up in the small desert town of Las Cruces, New Mexico – one of six children born to a social worker mother and military veteran father. Her father had a spirit of giving, even remortgaging the family home so that Potter could attend the University of Chicago. His giving spirit made a deep and lasting impression on Potter and her siblings. Her mother was her role model – eventually serving on the New Mexico Governor’s Commission on the Status of Women – and a visionary who knew what she wanted for herself and for her family.
Armed with a strong family foundation and a solid education, from her first healthcare industry job as a sales representative for Procter and Gamble to her role as a board director for multinational corporations, Potter’s thirty-year career has been marked by success. Potter’s business leadership has been hailed by America’s most influential business publications, including BusinessWeek, the Wall Street Journal, FORTUNE Magazine, TIME Magazine, Forbes, Black Enterprise Magazine and The Harvard Business Review. Potter is also referenced in more than twenty business and leadership books including, The 100-Mile Walk – A Quest to Find the Essence of Leadership by Sander and Jonathan Flaum (2006); The One Thing by Marcus Buckingham (2005) and The Cycle of Leadership by Noel Tichy (2004).
Potter’s accomplishments have also been recognized by being named to a number of the top recognition lists including three appearances on FORTUNE magazine’s Top 50 Most Powerful Women in Business, Black Health Magazine’s 25 Most Influential African Americans in Healthcare, Glamour Magazine’s Everyday Icon and the Wall Street Journal’s 50 Women to Watch.
Potter held a number of corporate leadership positions after serving at Procter and Gamble. She was an executive, at Merck and Bristol-Myers Squibb and later was named president and chief operating officer of Genentech, the world’s most successful biotechnology company. Potter would ultimately become known as the “market maker” for consistently and successfully leading companies into new, uncharted markets.
Potter also owns Myrtle Potter and Company, LLC, a life science and healthcare consulting firm whose clients include for-profit and non-profit corporations.
Potter is a graduate of the University of Chicago and is the co-author of Living Proof: Celebrating the Gifts that Came Wrapped in Sandpaper (2011). She is completing a book chronicling her harrowing near-death experience in the healthcare system that she has dedicated her working years to serving, with the goal of helping people navigate the healthcare system for themselves or a family member.